Hope our President reads this week's starter before Wednesday's speech: He has to take responsibility for losing control of the healthcare message to regain it. Controlling the dialogue means controlling the definition of your topic. It must be simple and compelling. He lost control of the message by complicating it - People are confused by the jargon and the detail of it - so we are debating DETAIL instead of the main message - leaving the door open for naysayers and fear-mongers. He has to own this to move the dialogue forward.
What do you believe the President must do in his address to regain control of the Healthcare message?
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